BRAND-BUILDING EXPERIENCE

Cindy Kosydor’s Portfolio

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Quaker

Directed media strategy to broadly publicize brand’s landmark heart health claim after groundbreaking FDA approval.

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Gentleman Jack

Helped create too much demand for Jack Daniel Distillery’s first new product to be introduced in 100 years. Sipping whiskey enthusiasts initially found “sold out” signs and joined waiting lists when Gentleman Jack was rolled out. 

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Walgreens

Directing PR for Walgreens’ priority community relations initiative, helped the company deliver $80 million worth of free health screenings to the nation’s underserved in urban neighborhoods.  

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Verizon

Charted Verizon’s neighborhood presence in Southern California, creating meaningful and productive partnerships among communities’ youth, technology and environmental organizations.  

Blue Bunny

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Specified and directed key ingredients in premium ice cream’s relaunch strategy, helping the Iowa ice cream producer increase sales, distribution (4000 new points of sale) and customer satisfaction. 

P&G Always' #LikeAGirl

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Amplified P&G Always’ LPGA tournament sponsorship and affiliated retail promotions, inspiring young women to #SwingLikeAGirl and impacting the resulting record-setting sales for the femcare brand. 

Fruit of the Loom CountryFest

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Public relations was credited with inspiring the majority of the 275,000 concert-goers to travel to Atlanta Motor Speedway to attend Fruit of the Loom’s historic music festival. 

Firestone

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Created and executed PR and media relations action plan for Bruce Jenner, still the USA’s reigning Olympic Decathlon Champion, after the celebrity was retained to promote Firestone Tire’s USA Olympic Team sponsorship.

Tim McGraw

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Helped Tim McGraw make history when the music industry tagged the young entertainer as country music’s best newcomer while also awarding him the prized Best Album of the Year award. 

GLK Kraut Rocks

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Negotiated having Top Chef alum Spike Mendelsohn front a campaign for sauerkraut producers to convey the coolness and versatility of kraut.  Spike’s Kraut Rocks campaign paired live dining experiences with digital cooking tutorials to inspire modern foodies.  

Quaker & Cheryl Hines

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Before Cheryl Hines hosted breakfast at a Quaker pop-up café in New York City's Central Park, she stirred interest in Quaker’s Smart Heart Challenge through numerous national media appearances.  

Jack Daniels

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Having outdoor sports journalists travel to Lynchburg Hollow to hunt, fish and fix wild game recipes with the real men and women who  make Jack Daniel’s whiskies disrupted the Distiller’s traditional product

publicity approach, netting much-needed male centric publicity.

Choco Milk

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Negotiated a live, hands-on dairy cow milking challenge between dance reality show darlings Max Chmerkovskiy and Mark Ballas to celebrate milk consumption for an Enfamil brand. 

Verizon Buried LIfe

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We’ve helped clients set records – attention-grabbing, record-setting stunts such as speed dating with MTV’s Buried Life cast and speed eating jalapeños in honor of Cinco De Mayo.   

Owned, earned and paid media contribute to a complete marketing strategy. Earned media remains an important element of the marketing mix because publicity propels people. It drives traffic, fosters engagement and impacts sentiment.

Click through the images below to see a few examples of the “free” media we’ve earned for clients.